Traditional methods such as newspaper advertisements and recruitment agencies are expensive and inefficient.
Instead, social media has become an effective tool for reaching young and older female employees. At least one of your competitors within a radius of 20 kilometers has already discovered this method and is actively using it. If you continue to ignore this, sooner or later you will lose skilled workers to him.
Platforms such as Instagram, TikTok and Facebook in particular offer an enormous reach and enable a Targeted approach potential applicants. Learn why paid ads on social media are the best way to find MFA/MPAs and how we can help you.
The hidden army of skilled workers willing to change jobs
The shortage of qualified female healthcare professionals is a widespread problem. However, it is often overlooked that there is already an army of potential applicants - those who are already employed, but willing to change and always on the lookout for better working conditions, pay and "just" appreciation.
According to various surveys over 72% of all employed MFA/MPA are prepared to think about changing jobs if they have the prospect of an improved professional situation.
Instead of focusing exclusively on active job seekers, they should turn their attention to those who are already employed. These professionals may be dissatisfied with their current job and would consider a move if offered attractive alternatives.
In order to address this hidden army of potential female applicants, it is important to develop a targeted marketing strategy. Social media platforms such as Instagram, TikTok and Facebook offer the ideal opportunity to address this target group. Through Targeted ads and contentby emphasizing the advantages of working in your practice or clinic, you can attract the interest and attention of these professionals who are looking to change jobs.
It's not just about advertising vacancies, but also about communicating to potential applicants that your institution could be the ideal employer for them. And it is important that doctors and clinics broaden their view beyond those who are actively looking and the passive seekers, skilled workers willing to change address.
Newspapers and recruitment agencies are expensive and inefficient
Traditional methods of recruitment such as newspaper advertisements and recruitment agencies have their drawbacks. Newspapers and trade journals are expensive and offer limited opportunities to reach potential applicants.
They also cannot provide the targeted approach required by today's generation of job seekers. Recruiters can charge high fees and may not deliver the desired results. With advances in technology and the proliferation of social media, physicians and clinics should Alternative ways of recruiting employees into consideration.
95% of all MFA/MPA have an account
Social media has become an integral part of everyday life, especially for young people. Studies show, that almost 94% of all MFA/MPA have an account on Instagram and TikTok.
These platforms not only offer an enormous reach, but also make it possible to target content to specific target groups. By placing paid advertisements, doctors and clinics can ensure that their job offers are shown to exactly those people who have the appropriate professional qualifications.
Reach almost every MFA/MPA (+ZFA etc.) in your region
One of the biggest advantages of social media advertising is the ability to reach a local target group.
If you are looking for employees for your practice or clinic, it is likely that you are looking for staff from the local area. With targeted ads on platforms such as Instagram, TikTok and Facebook, you can ensure that your vacancies are seen by MFA/MPA be seen in your region only. This allows you to reach potential applicants who already live at your location or would like to work nearby, without suffering unnecessary wastage.
Pick up and convince with psychological tact
When recruiting via social media, it is important not only to attract the attention of potential applicants, but also to arouse their interest and commitment.
By using appealing content such as videos, images and text, doctors and clinics can appeal to potential applicants in a psychologically tactful way. They can present their practice or clinic, the working environment and the benefits of working for them.
It is important to convince applicants of the benefits of your facility and give them the feeling that they will end up in a welcoming workplace with a pleasant working atmosphere.
Overpriced offers of 10,000 euros and more per month
When recruiting via social media, it is crucial to have the right partner at your side.
There are numerous social recruiting agencies offering their services, but not all of them deliver what they promise. Some dubious agencies offer overpriced services from 10,000 euros or more per month, often without delivering the desired results.
It is important to choose carefully and work with an agency that has experience and expertise in recruiting for doctors and clinics.
Experience with practices & clinics from the DACH region
If you are looking for a trustworthy and experienced agency for recruiting MFA/MPA via social media, we can help you.
We have extensive experience in working with Practices and clinics from Germany and Switzerland.
Our team specializes in developing and implementing high-quality social media campaigns that are tailored to your specific requirements. We work closely with you to ensure you find the right people for your practice or clinic.
Arrange a free strategy consultation with us
If you would like to find out more about how we can help you find the right employees for your practice or clinic, we cordially invite you to a Free strategy discussion to make an appointment with us.
In this meeting, we will discuss your individual requirements and present our customized solutions. We look forward to helping you expand your team and increase the success of your practice or clinic.
Contact us today to arrange your free consultation. Strategy discussion to arrange!
